It's Valentine's Day today and while the rest of the world celebrated with flowers and chocolates, a bunch of Kiwi blokes went to new heights for their Valentines.
You could take your beloved to a romantic dinner or, you could dress in their clothes and go for a run.
In a competition for the Rock radio station, men were asked to put on their partner's clothes, and run through an obstacle course.
The winner took home a tropical holiday for himself and his girlfriend.
Competitiveness was also on display in Thailand, where couples tried to break a Guiness World Record for the longest ever continuous kiss.
The current record stands at just over 32 hours.
And in the USA, the Victoria's Secret angels came out to share their pearls of wisdom on how to celebrate Valentine's Day in style.
Tips included not being afraid to "get sexier than usual".
Meanwhile, women in the Italian town of Verona rubbed Shakespeare's Juliet for luck in love and composed 'Dear Juliet' letters – hoping there really is someone out there for everyone. By Liz Puranam